Brands

Giovas SA’s partnership with Disney in 1992 signaled the company’s growth in the licensing market for Back-to-School products.

Over the years, the company’s portfolio is further enhanced with new, world-famous brands, making Giovas SA and its “umbrella” brands, GIM and Back Me Up, synonymous with top Back-to-School products.

At the same time, the company continuous to develop its product range and include new categories, such as plush toys, mugs, photo albums and frames, watches, stickers and more gift products, while it also ventures into travel retail with the opening of the Cartoon Store.